What Are Your Business New Year's Resolutions?

Things seem to be picking up ever so slowly. So what, if anything, are you doing to push that ball forward for your brand?

A few suggestions: Maximize Your Website Potential

Your corporate site may be a thing of beauty, but if you, or your web designer, take the approach that the site is only meant to inform people about a product or service, then your company site is doomed to fail.

Does your site motivate the greatest number of visitors to contact you with their questions and reach information? Bottom line is that potential prospects have to be very motivated to respond, and if they don't respond, the visit won't convert into a sale.

An example of this response trigger is an article that I wrote a number of years ago entitled "Public Relations Doesn't Just HAPPEN." Frankly, the article was written out of frustration in an attempt to educate business owners. 

I received a phone call one morning from a woman who wanted to schedule an appointment. She said, "I read your article and it makes more sense that anything I've ever read. It's wonderful, and I need to see you today. I'm downstairs by your office. May I come up?"

I thanked her and told her I could not see her until the next day...still not knowing which of my many articles she had read. Her panic started to build over the phone until I told her I could see her at 10:00 AM the next morning. 

The woman arrived early the next day, and spent exactly 25 minutes in my office. You could see that she was ready to sign. Her parting comment was "Send me a contract immediately for a website redesign. Then, we'll deal with PR."

The article spoke to her needs, goals and frustrations. With websites, one of the questions is what motivates them to buy, or at least bookmark the site. Most people look at dozens of options. Unless your site is a household name such as eBay.com, or google.com, your prospects won't remember your site's URL ten seconds after they leave for another site. For more info on sites, loading time, type contrast, etc., please visit Creston's Website Tips.

To cite Warren Buffett as an example of positive action, while others go into the panic mode in bad times, Warren Buffett goes into the shopping mode.  

Marketing Never Stops. If you stop your marketing, you are wasting the brand equity you have built so far.

His views on marketing use this same kind of thinking. While others are into a cut and run mode, the smart money looks for marketing opportunities. Right now consumers are spending more time than ever before evaluating their daily product purchases and their long term brand loyalties. 

Now is not the time to cut and run on your marketing budget. Wishing doesn't make it happen. Now is the time to seek out opportunities.

Best Holiday Wishes for Health, Joy, Peace and Harmony!

All Aboard! The Marvelous Maker Faire© By Stevanne Auerbach/Dr. Toy™

The Marvelous Maker Faire is a family fun festival for the public of all ages. One was held on May 21 and 22 at the San Mateo County Event Center. (May 20 was launch day and a special school day—lucky kids!) Six other events are scheduled to be held during the rest of the year.

The event takes place both inside spacious halls and all around the outdoor grounds. Visitors on skates, Segway, bikes, wheel chairs, golf carts, and in the multi- car train could cover more territory more easily and faster than we could; each area was well worth your time to visit, and move as you wish, and at your own pace.  This is an event dedicated to make, create, learn, invent, craft, recycle, build, think, play, and be inspired. It is a two-day event to celebrate arts, crafts, engineering, food, music, science and technology. It features rockets, robots, electronics, circuit boards, Tesla coils, 3-D printing, alternative energy vehicles, and much more.

This is an extraordinary event by any stretch of the imagination and, like no other, it combines the best of many worlds—Makers of all kinds from all over (as far away as Australia, France, Canada and New Jersey) present their handiwork, creativity, and skills.  Ranging from handmade things like crafts, jewelry, and clothing to imaginative cars/solar vehicles, to constructions and robots, to food makers, art, science and technology displays, just to name a few of the myriad of great offerings that cover the entire landscape from one end of the site to the other and extending into the parking lots. 

Maker Faire is a feast of creativity at its best that is hard to contain in the space available, or to even begin to cover in one or two days. We did our utmost to cover as much as possible in one day. We learned so much that my brain is rapidly attempting to meet the challenge of sorting it all out to provide you with a better understanding of this event, and to indicate why it’s well worth the effort for the whole family to attend. This is an event that all creative people,  including--GEEKS, Geek Kids, wannabe geeks, ordinary kids, adults, teens, and makers of all kinds will love and fully enjoy.

The Maker Faire is a unique and huge showcase of creativity and technology that stimulates, inspires, and provides fun and amazement for all ages. It is an event not to be missed by anyone who has ever asked “Why?”  This event combines talks, exhibits, demonstrations, performances, and surprises that are everywhere at the same time so there is a total immersion of amazement.

The Marvelous Maker Faire is the greatest combination of The County Fair, without animals; Burning Man without sand or camping; Tech Museum spread out beyond walls, time, and space; Children’s Museum without limitations; Street Fairs that offer food, crafts and entertainment. This event is a veritable laboratory of creativity at its best in all forms, shapes and sizes—from simple to complex—the best that can be brought to one location for display and direct experience for two days. Included are people in costumes, plus plenty of surprises like giant bubbles, old cars, and lots of different music. There are light shows and LED creations that were combinations of fireworks, lightening, creative expressions,  and moving objects like a colorful glowing shark on wheels opening and closing its jaws. 

In the Maker Shed, among an extensive array of displays, there are areas where you can learn to solder, use other tools, and obtain kits of all kinds. You can learn the latest about robotics, vehicles, and digital fabrication. Many speakers and presentations are strategically located throughout the entire event. In the Tech Shop, companies like Autodesk provide demonstrations of their latest software; and 3D Systems shows printing; and there are many other innovative new products and projects like the plans for a new museum dedicated to the creation of videogames. The projects and products are on display with time to meet the inventors. There were also included a Health area, Arts and Fire Arts Expo,  and an area called Making the Middle Ages  but we could not get to it all. The entire event holds an abundance of surprises, learning and fun for everyone.

We were mightily impressed by the hands on activities offered by the Exploratorium—one of the greatest world-class museums of all times—and their dedication of the staff to bring the best of science, tinkering, and experience to this event. The well trained staff happily shared their enthusiasm and skills with thousands of kids (and adults) of all ages. The Tinkering Studio staff provided an amazing abundance of “hands-on” activities and learning, experimenting, and experiences that alone were well worth the price of admission. These folks are masters of experiments with art, science, technology, and ideas. See  HYPERLINK "http://www.exploratorium.edu" www.exploratorium.edu

We were thrilled to see the make and play areas presented by users and providers of several toy genres and their creative leadership.  Those reaching  out to new fans included  amazing displays of creativity presented by the Bay Area LEGO User Group ( HYPERLINK "http://www.baylug.org" \t "_blank" www.baylug.org) with colorful, large and small  constructions; The display  of CitiBlocs ( HYPERLINK "http://www.citiblocs.com" www.citiblocs.com)  with thousands of wooden blocks being constructed by busy hands of all ages under the guidance of 12 year old Maker and Master Builder Colin Freed.; Klutz Toys, which set up hands-on creativity activities; and Blue Orange Games ( HYPERLINK "http://www.blueorangegames.com" www.blueorangegames.com) who playfully demonstrated its latest games, including Sumoku, a new crossword style game with numbers. Blue Orange Games also won this years Editor’s Choice and Education Award at the Maker Faire. The company was recognized for their lively and fun booth as well as their constant steady interaction with families and children while promoting fun and educational games. See more on the sites  HYPERLINK "http://www.facebook.com/BlueOrangeGamesUSA" \l "!/media/set/?set=a.203751879660460.44952.187194544649527" \o "http://www.facebook.com/BlueOrangeGamesUSA#!/media/set/?set=a.203751879660460.44952.187194544649527" http://www.facebook.com/BlueOrangeGamesUSA#!/media/set/?set=a.203751879660460.44952.187194544649527; Everyone had so much fun playing games, building and discovering.

We stopped to learn about the useful information available from NASA and picked up a “NASA Space Glider Shuttle Glider Kir” for our grandson who will enjoy making a replica.
Also learned that Clif Kid is offering a Backyard Game of the Year Award  HYPERLINK "http://www.clifkidbackyardgame.com" www.clifkidbackyardgame.com with some impressive prizes.
We were extremely impressed by two and creative toothpick artists, both smitten when they were young children and who ever since have been perfecting building techniques. Both can be found on Youtube. Scott Weaver*   HYPERLINK "http://www.rollingthroughthebay.com" http://www.rollingthroughthebay.com, can be seen at The Exploratorium (until June 26)  with the entire landscape of San Francisco complete with hills, cable cars, and outstanding buildings, all built using Elmer’s Glue, and toothpicks by Diamond and others.

We also examined the toothpick creativity as presented by the amazing Steven J. Backman** at  HYPERLINK "http://www.toothpickart.com" www.toothpickart.com  and  HYPERLINK "http://www.youtube.com/watch?v=BFM-cG43zJM" http://www.youtube.com/watch?v=BFM-cG43zJM, who has artistically created astounding art museum quality toothpick art. 

We enjoyed meeting Bruce Gee who created templates made from computer generated art that were transformed with the help of smart teen helpers into individualized transfer art. The results delighted children and adults who learned that they, too, could make transfer art using the right software and helpful guidance.

Likewise, for all the “wannabe spies” they can learn a new twist by creating a spy tool based on the bug-in-a-book kits from David Simpson at  HYPERLINK "http://www.bug-in-a-book.net" www.bug-in-a-book.net, which works with best sellers as well as any classic books you might like to use to embed the handy device to listen to others more closely.

The highlight of the afternoon was a presentation on the Tesla Stage by Nolan Bushnell (Who launched the game industry with Pong (Atari) and later created Petster and AG Bear (Axlon),  Chuckie Cheese Restaurants,  and other contributions.) who was filled with good advice to support and encourage thinking outside of the box, suggesting actively and regularly trying new projects,  learning to stimulate and strengthen the brain, taking risks to enhance creativity,  and expand life experiences to the fullest. He had exciting news about anti-aging games (see  HYPERLINK "http://www.anti-aging.com" www.anti-aging.com) and is currently in development with a new and innovative high school he is creating in LA that will have world-wide applications (site xxx).

Creativity was well represented by many amazing displays of art and kinetic sculptures of many kinds–some extruding fire; and a gigantic swing that was 40,000-pounds of stone and steel overhead that moved with the tug of a rope by dozens of children pulling in unison. ‘Colossus’ was originally built by Zachary Coffin for Burning Man in 2005. Just the sheer determination to set up some of these installations was awe inspiring.

Crafts, good food, new projects, and demonstrations were everywhere. We will update as we obtain more information and will post and share more in the future (see www.drtoy.com).

Kudos to Sherry Huss and the entire crew of enthusiastic staff, and the many helpful volunteers of Maker Faire who worked very hard to produce six years of events;  two days of fun and learning that is first class all the way. Lucky are the kids from schools around the bay area who attended the kick off day on Friday. This is what school and learning should be first and foremost—discovery, hands on, experimental, tangible, provocative, and learning with a wow and wonder factor. There is so much more to share. For  more information go on line and explore  HYPERLINK "http://www.makerfaire.com" www.makerfaire.com. Consider subscribing to the publication Make: Technology On Your Time Magazine, for projects and information at  HYPERLINK "http://www.makezine.com" www.makezine.com; learn more at  HYPERLINK "http://www.makershed.com" www.makershed.com.
Watch for and do your best to attend a Maker Faire event at the following venues taking place through the rest of the year (see list).

Be sure to visit 7th Annual Bay Area Maker Faire 2012 at the same location--You ’won't want to miss it. We can’t wait to attend again next year. This time we will plan for two days so we can see all the great things we missed.
What an amazing world!  We can enjoy a potpourri of self-expression, abundant imagination, diversity and unlimited potential. Maker Faire makes us feel optimistic about our future.  Let’s play!
Forthcoming Maker Faire Events
 HYPERLINK "http://blog.makezine.com/archive/2010/03/ann-arbor-mini-maker-faire-request.html" Mini Maker Faire Ann Arbor
June 4, 2011
 HYPERLINK "http://makerfairenc.com/" Mini Maker Faire North Carolina
June 24-25, 2011
 HYPERLINK "http://www.makerfairekc.com/" Mini Maker Faire Kansas City
June 25-26, 2011
 HYPERLINK "http://www.makerfaire.ca/" Mini Maker Faire Vancouver
June 25-26, 2011
 HYPERLINK "http://makerfaire.com/detroit/2011" Maker Faire Detroit
July 30-31, 2011
 HYPERLINK "http://makerfaire.com/newyork/2011" Maker Faire New York
September 17-18, 2011
Notes on the Two Toothpicks Artists:
*Scott Weaver’s family has lived in San Francisco for three generations. Scott started building toothpick sculptures in 1968, when he was 8 years old. Early structures were abstract and between two and four feet tall.  Then he built one sculpture that had a ping-pong ball roll through it. In 1974, Scott started a new sculpture and added the Golden Gate Bridge and Lombard Street, which also had a ping-pong ball, roll through it. This is what started what is now rolling through the Bay.
** Steven J. Backman, a San Francisco native, makes unique and ingenious tiny sculptures using only one toothpick, a straight edged razor blade, and glue. It began in elementary school when he made a Science project of DNA molecules from ordinary toothpicks and beans. He decided to design a San Francisco cable car for an art project using toothpicks and glue. Shortly after, Steven established his toothpick art business named “Landmarks of San Francisco.” 

Western Supermarkets Ready for India Market Entre

India - The Indian cabinet is strongly considering the possibility of allowing foreign multi-brand retailers, defined as chain stores and supermarkets, to own 51 percent of Indian operations.

Single-brand retailers such as Gucci or Nike, currently at the 51 percent limit, could be raised to 100%.

These potential changes has clearly captured the attention of stores such as Tesco, Wal-Mart and Carrefour. 

This potential good news for western retailers is viewed very differently by the millions of India's small retailers – known as the kirana shops. For them, this move is viewed as a threat.

The Indian cabinet appears to be of the opinion that foreign retailers will bring better logistics and help to put a cap on inflation in food prices.

Sony's New Micro Vault Click Flash Drives

Users can now choose from 4 to 64GB capacities in an even more sleek and compact size. A great combination of convenience and expanded capacity.

UK, 19 September 2011 – Storing and sharing your favorite music, photos and HD video is easier than ever with the new high capacity Micro Vault Click P Series flash drives from Sony Europe. With storage capacities of up to 64GB, the Micro Vault Click gives users all the space they need in a small, stylish and easy-to carry design.
Available in either black (all capacities) or white (4GB/8GB/16GB), new design enhancements to the Micro Vault Click include a reduced form factor length of 5.6mm, giving it a slimmer profile, and a wider strap hole makes attaching to a key chain or mobile phone a snap. A 360-degree LED at the tip lets users know when data is being written, and when it is safe to remove. Sony has also brought back its popular and unique Click feature, letting users reveal the USB connector without adding length to the body and protect it when not in use.
With the ever growing popularity of rich multimedia content, from HD video to high resolutions digital photos, the Micro Vault Click is a welcome addition to Sony’s Micro Vault family. With its large storage capacity and slim profile, it is akin to having a second hard drive small enough for a key chain, all at a very affordable cost.
Downloadable software for the Micro Vault Click includes File Rescue and x – Pict Story™. File rescue enables users to recover any important data that might have been deleted by mistake, making retrieving lost data such as images, movies and music files a breeze. The x – Pict Story™ software allows the creation of an automated photo presentation.
Featuring storage capacities in 4GB, 8GB, 16GB, 32GB, and 64GB & offering a 5-year warranty, the new Micro Vault Click is available now.

For more information please contact

Sony Europe PR Team

e: press@eu.sony.com

CGTA Acquires TRIPS West

Toronto, Canada - The Canadian Gift and Tableware Association (CGTA) acquired The Tourist, Resort and Imprinted Products Show (TRIPS West) from DMG World Media Inc. TRIPS West will run each February in conjunction with the Spring Alberta Gift Show.

The 2012 show runs from February 19 to 22 at Edmonton's Northlands Expo Centre. The CGTA owns and operates the Toronto, Albert and Montreal Gifts Shows. The Toronto show's semiannual editions were recently ranked at third and fourth on TSNN's Top 50 Canadian Trade Shows list.The Alberta Gift Shows ranked 7th and 9th and the Montreal Gift Shows ranked 16th and 17th.

Social Media Insecurity?

Whether it's Facebook, Plaxo, Twitter, etc., do we really need to know your exact home address and home phone number? Think about it, especially if you live in a house. 

Houses, first floor condo/co-ops and hotel rooms are extremely easy to break into. I share this from personal experience which began at age 10 when I came home from school to an empty house. The sticking point was that my key was inside.

Being a very resourceful child, I rolled a huge rock under my parent's bedroom window. Up I went, fiddled with the window, and in under 10 minutes I was inside. I enjoyed the peace and quiet of an empty house and I was so proud of myself.

Things are more open now, but why help it along? In many cases, advertising works, so the next time you're taking a fantastic cruise with the whole family...tell us about it after the fact. 

I've noticed that even on Linkedin, people will post personal flight info and dates. Studies has shown that burglars use social media to find this type of info. Suggesting that you don't help them.

In case you missed the first posts, here's a recap:

Many small companies make major mistakes with social media. To cite just one example with Twitter...you open an account and send info on your products and/or services. This is a positive step, but frequently the negative aspect comes into play when consumers ask questions and there's no response, or the response is not timely.

Let's jump over to Facebook. You post something and people Like It and sometimes, they make a comment. The polite and smart thing to do is thank them and make a comment in return. It can be something as simple as, "You've mentioned some interesting points James."

This is how you engage your audience...not by ignoring them. People want to be recognized.

Stay tuned.

Facebook Overall Growth is Lower

Overall growth has been slower for two months straight It's interesting to note that the United States lost nearly six million FB users, falling from 155.2 million at the start of May to 149.4 million at the end of the month. The UK, Russia, and Norway have also posted lower numbers.

The ultimate FB goal is one billion. Will it happen? Too soon to know.

A number of people we've interviewed feel there are too many restrictions such as a limit on friends. Other comments involve bugs, privacy issues, and the lack of real benefit for business users.

For now, it's a wait and see.

Source: Inside Facebook

Why Public Relations Doesn't Just Happen

Public relations is a very important part of the marketing mix. A successful PR campaign provides third-party endorsement of products or services which is something no other marketing element can deliver. Many people think that once a company starts advertising, editors beat a path to your door. In some cases, that actually does happen, but it's not the norm.

Public relations is very different from advertising. One main difference is that you can't buy media placement. The story is either newsworthy, or it's not. Paid placement is called advertising.

Both marketing elements are important, but public relations can sometimes be a slow build. Results don't happen in a few weeks or in a month, especially with the three month lead time needed for magazines print deadlines. When dealing with television, newspapers or radio, the three month lead time is not an issue, but competition is an issue.

There have been situations where we've had an instant success story. We created a museum event in Philadelphia at a small children's museum that was an incredible media success story. Every newspaper, ethnic publication and television station showed up for this event. Over the years, we've also had a number of press conferences with tons of media coverage the next day. This is expecially true if the news is sensational or the product is very popular at retail.

In one case, we generated thousands of stories for a client, but we were trying to generate an article in a major business paper. Nothing worked. The editor was interested, but he didn't understand the point we were using as the "hook" for the story. When we finally drove home the point of differrence between mass market retailers and specialty retailers, he wrote the story and it was fantastic. Our story ended up on the front page of the business section minus one column, but it took months and months of work.

Many clients don't understand the PR process. For example, when I was handling the marketing for a major children's line of licensed apparel, the client had signed the advertising contract, but not the public relations contract. He just didn't understand the entire subject and finally asked for a meeting to discuss things. Shortly into the meeting, this charming, grandfatherly gentleman looked at me with a straight face and said, "Why do I have to pay for this, doesn't it just happen?"

At first, I thought he was kidding, but then I could see that he simply didn't understand the process, or the discipline. After a rather lengthy discussion, he signed the contract. The campaign was a big success and so was the clothing line.

Some clients don't have the budget for the entire marketing mix of trade advertising, consumer advertising, sales promotion, web site development and PR. Many will start with PR and trade advertising and then increase their marketing budget over time.

How To Choose An Agency

When you are ready to consider an agency, what should you look for in a PR team? For starters, the chemistry has to be there. You also need experience and media connections. Don't hesitate to ask for client references. Once you have them, pick up the phone and make some calls.

Don't assume that the new business people will service your account. If there is one account person that you feel has the expertise you need, consider requesting that this individual be the point person on your account. The agency should be willing to agree to this request in your written contract. Beware of bait and switch, where you are courted by the new business people who will never be seen again after the contract is signed.

What You Can Expect

Some points to remember:

• Nothing kills a bad product faster than excellent PR and advertising. Customers may purchase the product once and then, that's it.

• When products are photographed, the samples must be in perfect condition. The camera picks up and magnifies very tiny flaws. Retouching is expensive, so be careful when you select product samples for photography.

• PR is not a tool used to force retail distribution. If you try it, the move will come back to haunt you. When an editor asks for information about the retail distribution of a product and/or service, the PR agency had better have answers or the ability to obtain the answers quickly. Reporters and editors always manage to call for this information when they are on deadline so everything is a rush. A response such as we're planning to open outlets soon in your area is not the correct answer.

Put yourself in the editor's place. He/she is interested in writing about your product and the readers expect to be able to find the item in local stores, on respected web sites, or in catalogs. If they can't do any of the above, the editor will not write about the product.

I have had consumers track me down because they wanted a specific product and could not find it at the retail store mentioned in the article because the item had sold out. One Christmas, I was practically running a mail order operation out of the agency because frantic consumers were calling for one specific product that did not have wide retail distribution.

• Trade books usually publish one month in advance. Consumer books publish three, yes three months in advance. If you're hoping for a December magazine story, you'd better start planning in July or August.

• If your agency is creative, it will come up with innovative "hooks" for your products or services.

• The web is very different because a good story can generate almost instant results.

PR is a wonderful marketing tool, but you must understand the basics to understand how it can work for your company.

Worldwide Cloud Services Projected to Reach $44.2 billion by 2013

Recent IDC research shows that worldwide spending on cloud services will grow almost threefold, reaching $44.2 billion by 2013.

The IaaS/PaaS market alone - according to market research firm The 451 Group - will grow from $964 million in 2010 to $3.9 billion in 2013. Whether your company is seeking to play at the SaaS, PaaS, or IaaS level of the Cloud Computing ecosystem, the surest way to get yourself and your company involved is to carefully research the benefits and compare them to your company needs.

Major Mistakes with Social Media

Many small companies make major mistakes with social media. To cite just one example with Twitter...you open an account and send info on your products and/or services. This is a positive step, but frequently the negative aspect comes into play when consumers ask questions and there's no response, or the response is not timely.

Let's jump over to Facebook. You post something and people Like It and sometimes, they make a comment. The polite and smart thing to do is thank them and make a comment in return. It can be something as simple as, "You've mentioned some interesting points James."

This is how you engage your audience...not by ignoring them. People want to be recognized.

These two tips are part of a series that I plan to develop, so stay tuned.

Mega Brands Enters Into International Licensing Agreement with Mind Candy

Mega Bloks construction sets and Mega Puzzles based on the immensely popular kids brand Moshi Monsters to debut for the 2011 Holiday season.

Mega Brands, Inc. has entered into an exclusive, multi year international licensing partnership with Mind Candy to develop creative toys based on the global kids' hit Moshi Monsters. Under this agreement, Mega Brands will work closely with Mind Candy to develop a full range of Mega Bloks construction sets, as well as 3-D Breakthrough puzzles for the global marketplace. The licensed products from Mega Brands will debut worldwide for the holiday season.

Darran Garnham, Head of Global Licensing– Mind Candy, commented, “This is a hugely exciting deal for Moshi Monsters. We’re in the privileged position of partnering with some of the worlds most premium licensees and this is a fine example of that. We look forward to bringing the Mega range to shelf in time for Holiday 2011.”

Best Use of Multiple Media Platforms

People ask if the best use of marketing dollars is to concentrate the majority of available dollars in new media, and the answer is still no.

The latest Nielsen report, commissioned by Google, supports the recommendation we've made for the last four years.The research shows that nearly 75% of consumers remember an ad when viewed across multiple media platforms vs. viewership on TV alone.

According to Nielsen's media lab study, participants viewed related content across a TV, computer, smartphone and tablet. A 15-second video ad promoting a premium sports sedan was shown to different groups with some people seeing no ads, and others seeing the ad on different combinations of screens.

In the group that was exposed to TV ads alone, 50 percent of people correctly attributed the ad to the correct auto brand. For groups that saw the ad across all screens – TV, computer, smartphone and tablet – the ability to remember the brand jumped dramatically to nearly three-in-four (74%). This is a tremendous increase in retention.

Steuben...End of an Era

Steuben, purchased in 1918 by Corning Inc., will cease production on November 29th, 2011, according to the Steuben Courier. At least 60 workers will lose their jobs with the factory closing.

Steuben, luxury lead crystal made by hand in the United States, is prized by collectors worldwide. The factory opened in 1903, where founder and designer Frederick Carder's magnificent creations earned him a reputation within the decorative arts alongside Louis Comfort Tiffany and Rene Lalique.

Luxury goods are doing well, so to this reporter, the initial announcement was confusing, but the history reveals problems. After the business lost nearly $6 million in 2007, it was purchased from Corning Inc. in 2008 by Schottenstein Stores Corp., a Columbus-based private retail holding company with a portfolio of brands that includes upscale handbags, jewelry and Italian fashion.

Schottenstein was unable to reverse the downward slide and never saw a profit, according to company spokesman Ron Sykes.

At the time, Corning officials said the company wanted to move away from the luxury glass business and into the innovative technology and the industrial component industries.

The Corning Museum of Glass will discontinue its Steuben line, and the flagship store on Madison Avenue in New York City will close after the inventory is sold. 

Corning has an agreement to repurchase the Steuben brand name from Schottenstein, but the company has no plans to re-enter the luxury glass business, according to Corning Inc. spokesman Joe Dunning. "It didn't fit our business model back in 2008, and it doesn't fit our business model now,"

Dunning said. "We have no plans to use it, but we are preserving the brand for any uses down the road."

Surveys Indicate Slower Growth in China and Germany

FRANKFURT — Surveys of industrial managers released Tuesday showed that growth could be slowing in China and Germany, raising questions about whether two of the world’s most dynamic economies could continue to underpin global output and compensate for weakness in the United States and the rest of Europe.

The data do not yet point to a recession in the fragile euro zone, economists said, and indicate only a moderate cooling of torrid Chinese growth. And several analysts noted that the economic indicators were actually less negative than many had expected. Nonetheless, it has become increasingly clear that Europe cannot expect to grow its way out of the sovereign debt crisis, which has become a weight on the world economy. 

(continuted)
Source: New York Times

The Growing Landscape of Luxury Brands

Even with global market turmoil, luxury brands continue to grow in the hospitality sector with brands such as Armani and Bulgari to cite just two examples. 

Reviewing luxury goods consumption in China during 2006, the data showed 12% of worldwide sales worth US $6 billion in a market amounting to some US $50 billion per year, according to Goldman Sachs. 

The Chinese are extremely adept at high level "theatre" in their presentation and merchandising of luxury goods. So far, none of the indicators that I've seen show any sign of diminished sales except for the United States Department of Energy ban on the sale of luxury showers that use more than 9.5 Liters of water per minute. This ban took place in July of 2010. At this time, the World Luxury Association (WLA) predicts that China will become the world's largest consumer of luxury goods in 2012 with more than 29% of total sales. If things continue as predicted, China will overtake Japan. 

Currently, in the first five months of 2011, China’s share of the luxury goods market was 27 percent, according to the WLA. I expect that we will continue to see globalization, consolidation, diversification, and much more theatre and drama in this market sector.

James R. Becker, Toy Industry Legend, Dies at 90

New York - James R. Becker, 90, died on August 11th, 2011. He was born January 27th, 1921.

Mr. Becker was someone who loved his family, his friends, his work, and his life. He was a legend not only to his family, but also to the Toy Industry he loved. By creating Gumby and Pokey merchandise from a TV Show, he helped spawn the $80 billion Licensing Industry.

Mr. Becker was one of the true genius' in the Toy Industry and a pioneer in the Licensing Industry. He created, marketed or licensed many trends, like Othello, Gumby, Pokey, Barrel of Monkeys, Disappearing Magic Baby Bottle, Nerf Ping Pong, Battle Dome and The Betsy McCall Fashion Designer Set. Innovator in the Toy Industry, he will be deeply missed and his memory cherished.

Loving husband to Frances for 57 years. Devoted father to Arto (Beverly), Jonathan (Patti) and Roger, adored grandfather to Neil, Stephanie, Talia, Isaac, Michael, Julie, Haylee, and Noah, great grandfather to Eversmith, and uncle and friend to many. Predeceased by children Nancy and Neil. Charismatic, loving and supportive to all.

JAMES R. BECKER

For over 55 years, Jim Becker devoted his energy and life's blood to developing and licensing products in the Toy Industry.  He helped create global licensing as we know it today.  He was a legend to the Toy Industry he loved. By creating Gumby and Pokey merchandise from a TV Show, he helped spawn an $80 billion Licensing Industry. He was one of the true genius' in the Toy Industry and a pioneer in the Licensing Industry.

He recognized and created many trends, like Gumby, Pokey, Barrel of Monkeys, Disappearing Magic Baby Bottle, Othello, Nerf Ping Pong, Battle Dome and The Betsy McCall Fashion Designer Set. Before Jim, no one adapted items made for the US to appeal and sell in foreign markets, including the most difficult of all to penetrate, Japan. He also innovated the concept of developing Japanese and European toys and games for the American market. In those days, the 1940s-1970s, global marketing didn't exist; global companies didn't exist and neither Hasbro nor Mattel had worldwide distribution, or subsidiaries in most foreign markets. 

When Othello® was first created by Japanese game enthusiast, Goro Hasegawa in 1971, he chose one of the leading toy inventors in the world, James R. Becker, to help him develop and market the game. Inspired by the ancient Japanese strategy game 'Go', Hasegawa sought to create a game that was rich in strategy, but still approachable by the casual player. Becker simplified the game play, coined the tagline, 'A Minute to Learn...A Lifetime to Master'® and named this new game after Shakespeare's classic play, because of the black and white chips. 

Othello® was first introduced in Japan in 1973, by Tsukuda Original Co., who at Becker's suggestion organized the Japanese Othello® Association. Today, Othello® Associations exist in over 20 different countries. In 1975, Anjar licensed the item to Gabriel Industries for the U.S. market. Othello has now become one of the best-selling classic, licensed strategy games of all time.

In 1977, Becker organized the first World Othello Championship™, bringing together many licensees from all over the world to share ideas, advertising and marketing strategies on an annual basis. The Othello Brand was recently recognized by Playthings Magazine, the principle Toy Industry publication, as one of the 'Classic Toys and Games of the 20th Century' still in production. Other prestigious awards that Othello has won include the Parents' Choice Classic Toy Award and Games Magazine's Hall of Fame.

Othello game sales have exceeded $600 million and more than 40 million classic games have been sold in over 100 different countries, making Othello the most successfully licensed strategy game in the world. Jim created the concept of World Othello Championships and Othello Victory Dinners. The 35th Annual World Othello Championship will be held in November 2011 in New York.

Jim Becker was a pioneer representing Japanese products in the U.S. This approach was brilliant and unprecedented. He also partnered with inventors and manufacturers to develop and represent their ideas for licensing around the world. Prior to founding Anjar, Jim was President of Lakeside Toys, where he worked for Zom Levine, one of many bosses, including Mort Levy and Jerry Fryer, who went on to become lifelong friends.

At Lakeside, Jim developed another innovative product that became a category. Based on the TV show, and working with Art Clokey, Jim developed Gumby and Pokey which were an instant success. These toys were extended to include a multitude of licenses including Bozo, Laurel and Hardy, and others, and along with Barrel of Monkeys became another craze created by Jim in the 1960s.

In addition to Othello, Gumby, Pokey and Barrel of Monkeys, Jim's other product development credits include the Disappearing Magic Milk Bottle, as well as Nerf Ping Pong, Elmo's Trike, Barbie 'Really Works' Activity Toys, and 'Land Before Time' Hand Puppets, Shirt Pocket Games, GI Joe Earthquake Vehicle, Teenage Mutant Ninja Turtle Foldable Flying Saucers, the Betsy McCall Fashion Designer Set, Grabbin' Dragons and over 500 others.

Jim used his expertise, his charisma, his sense of humor and the strength of his personal relationships to create one of the most successful product development and licensing companies in the world, Anjar. Anjar is an acronym for Jim's four sons: Arto, Neil, Jonny and Roger.

He has been an inspiration and mentor to Patti Becker, his sons and countless others. His integrity is such that when a street inventor calls the Toy Industry Association or a major company trying to show a new product concept, they are often referred to Anjar Co. It's a rare person who has not played with at least one of Jim's famous toys. Be it Gumby, Pokey, Barrel of Monkeys or Othello, he has touched the lives of so many.

Married for over 57 years to Frances, his son, Jonathan is now a principal at Anjar Co. and continues to uphold his high business ethics, principles and integrity.  Following World War II, Jim Becker's initiatives sparked the beginnings of modern product licensing from the Orient to the U.S., Europe and the rest of the World, changing both the Toy and Licensing Industries in a profound way.

The funeral will be in Long Island at Star of David Funeral Home, 1236 Wellwood Avenue, West Babylon, NY 11704, Phone: 631 454-9600, Monday at 10:30 am.

NailWOW Instant Nail Design Strips ~ Review and Give-a-Way

NailWOW is Sizzling Hot for summer. Check out the fantastic review and awesome Give-a-Way worth $223.90 by Pakistani Beauty and Fashion Blogger and super talented graphic design artist, ShyCheeeks. This beauty offer only runs until 08.10.11, and then, it's over. :-(


http://shycheeeks.blogspot.com/2011/07/nailwow-instant-nail-design-strips.html

Seriously, don't miss this!!

Richard B. Alman Proposes New Economic Stimulus Program

08.12.11 – New York, NY – Richard B. Alman, Principal at Recruiter Media, owner of RecruiterNetworks.com, and former V.P. Investments at PaineWebber International/UBS states, "We now have 33 states that are out of jobless benefit funds, and over 14 million Americans who are out of work. 

More than six million American have been unemployed for more than six months. Does this sound like the great depression? Yes, it does, but with a 2011 twist because our country has not seen this many people out of work for so long since the 1930s.

Businesses are not only hoarding cash, they're not hiring, and/or placing new hires on hold. This also applies to contract workers as well. 

State and local governments continue to slash jobs as part of an ongoing pattern that started in 2009. For state and local government, it's been an almost surgical line by line reduction where the number of Americans working for government has shrunk by half a million. 

The result is the biggest reduction in civilian government employment since the Great Depression. Not stating that many state and local governments do/did not have far too many employees with a duplication of effort in many areas. That's something that needs to be addressed.

What I'm proposing is an economic strategy called lay-ons because our current unemployment system is broken.

"This strategy will put Americans back to work with full compensation, and it will also help companies rehire experienced employees who were laid-off.  

"Lay-ons will be funded by re purposing unemployment dollars to pay for 50 percent of employee salaries for five months. The premise is to rehire 10% of laid-off workers each month for five months. At the end of that period, this would reduce the national unemployment numbers by as much as 50%. 

"The costs and payments that the Federal/State Governments currently are expending would not be increased. The assumption is that the dollars they spend now would be re-directed to the employers to subsidize the payroll of the lay-ons for a six month period. I propose that the subsidy to rehiring employers should  last for a six month period.

"The latest Conference Board report shows that consumer confidence fell in June to the lowest point since November 2010 due to the slack labor market and the sputtering economic recovery. The trickle down effect of lay-ons will not only help put Americans back to work and raise consumer confidence, it will help to boost the economy. 

"By extending unemployment, companies delay rehiring laid-off workers. High unemployment does not promote economic growth. The use of extended unemployment benefits to stimulate economic growth failed during the 1960s. [1] There's no data to support the fact that it will work in this economy.

"I recognize that the economic strategy that I'm proposing will require the bipartisan cooperation of our elected officials, and I'm confident that this economic strategy will be supported. Think about the choices...a bankrupt unemployment system, layoffs, foreclosures, and a sputtering economic recovery, or putting Americans back to work with lay-ons."

RecruiterNetworks.com is committed to making it easier for job seekers and employers by offering the smart solution for local jobs. The site was designed specifically to solve the frustrating situation that companies and recruiters are presented with when utilizing the old-fashion, universal job boards that are a single URL and cover the world.

Visit: RecruiterNetworks.com

The only national, city-specific, job board on the planet!
The Smart solution for local jobs

References
[1] For example, George E. Rejda, "Unemployment Insurance as an Automatic Stabilizer," The Journal of Risk and Insurance, Vol. 33, No. 2 (June 1966), pp. 195-208.

###

About Recruiter Media Inc./RecruiterNetworks.com: These entities own and manage the largest portfolio of career websites in the world. 

As a leading web-based job board, RecruiterNetworks.com has established a national footprint that covers the United States and Canadian cities with the only national, city-specific job board that delivers a true win/win for both job seekers and employers searching for qualified, serious candidates. Employers are are finding them with very little effort through RecruiterNetworks.com  

The firm's reputation is based on a long-standing tradition of excellence, a firm commitment to community service, and a history of tremendous growth.

About Creston Advertising & Marketing, Inc.: Creston Advertising and Marketing is a full-service agency with in-house capabilities that include: Marketing, Branding, Advertising, New Media, Public Relations, Corporate Identity Campaigns, Website Design, Research, Logo and Package Design, Lifestyle and Special Events, Video/Film Production and Distribution for SMB, Fortune 500 companies. B2B, IT providers, Luxury, Fashion, Licensed Products, Authors, and Children's Entertainment. Creston also has a very long history of community service work.
 

Press Contact: Diane T. Creston
President/Creative Director
Creston Advertising & Marketing, Inc 
media@crestonadvertising.com
 

BULLETT NailWOWs it UP!

Today, the ladies of the BULLETT office gathered 'round to relive a pastime better reserved for school girl slumber parties - doing our own nails. 

This wasn't any run of the mill manicure session, as our weapon of choice was instead NailWOW: a self-stick nail polish strip system that comes in every (more) http://www.bullettmagazine.com/posts/nailwow

"The Jobseeker's Clinic" Wins Two Silver 2011 Communicator Awards

Many of you contacted us when we made the first announcement about "The Jobseeker's Clinic" radio show. The number of people helped by the show is rewarding, and we thank you for sharing this personal information.

We celebrate the industry recognition that the show has just received. We're pleased to announce that "The Jobseeker's Clinic" - a radio show that's helping put America back to work - picked up two silver Awards of Distinction in the 2011 Communicator Awards.

The first award was in the radio program category, and the second award was for the host, Mark Alyn, pictured at the left. Mark is a man totally committed to helping close the unemployment gap in our country. This extraordinary program is executive produced by Talk Consultant David Bernstein and Mark Alyn. It is produced by Carolyn Branson (KFWB).
 

About The Award: The Communicator Awards is the leading international awards program honoring creative excellence for Communications Professionals. Founded by communication professionals over a decade ago, The Communicator Awards receives over 9,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. The Award of Distinction is presented for projects that exceed industry standards in quality and achievement.

Recruiter Media Inc. / RecruiterNetworks.com Selects New York's Creston Advertising & Marketing As Agency of Record

05-18-2011 – New York, New York – Recruiter Networks, is very pleased to announce that New York based Creston Advertising and Marketing is awarded marketing, branding, and public relations for its unique web-based organization.

Creston's President and Creative Director, Diane T. Creston, states, “We are extremely pleased that Creston has been selected by Recruiter Networks. The devastating consequences of our current state of unemployment is of concern to me on a personal basis.

"The tremendous resource that Recruiter Networks offers is exactly what job seekers need in order to locate a wide array of local and national positions. The organization has a well-earned reputation for success because of its amazing track record and growth."

Richard B. Alman, a Principal at Recruiter Media, and owner of RecruiterNetworks.com, the only national, city-specific, job board states, “For us, this is the next step in our continued growth that has been nothing short of amazing.

"There's no question that we offer the smart solution for local jobs. Our site was designed specifically to solve the frustrating situation that companies and recruiters are presented with when utilizing the old-fashion, universal job boards that are a single URL and cover the world.

"We're committed to making it easier for all concerned and to putting America, and Canada back to work. Creston is the perfect partner for this initiative because of their dedicated spirit, professional resources, connections, and their personal commitment to the community."

Visit online at: RecruiterNetworks.com
The only national, city-specific, job board on the planet! The Smart solution for local jobs.

###

For Press Information Contact:
Diane T. Creston
President/Creative Director
Creston Advertising & Marketing 
media@crestonadvertising.com

About Recruiter Media Inc. and RecruiterNetworks.com: These entities own and manage the largest portfolio of career websites in the world. As a leading web-based job board, RecruiterNetworks.com has established a national footprint covering U.S. and Canadian cities. The site is the only national, city-specific job board that delivers a true win/win for job seekers and employers searching for qualified, serious candidates. Employers are finding them with very little effort through RecruiterNetworks.com.

The firm's reputation is based on a long-standing tradition of excellence, a firm commitment to community service, and a history of tremendous growth.

About Creston Advertising & Marketing: Creston Advertising & Marketing is a full-service agency with in-house capabilities that include:  Marketing, Branding, Advertising, New Media, Public Relations, Corporate ID, Website Design, SEO, Research, Logo and Package Design, Sales Promotion, and Special Events, Video and Film Production/Distribution, and Media Coaching for SMB, Fortune 500 firms, B2B, IT providers, Luxury, Beauty, Fashion, Licensed Products, Authors, and Children's Products. Creston offers a solid resource for national mass market and specialty store sales on an as needed basis. The agency also has a very long history of community service work.

Get Ready for Spring with the NailWOW 2011 Teen 'n Tween Spring Line

05.15.11 - New York, NY - Diane T. Creston, spokesperson for NailWOW, announces the new Teen 'n Tween Nail Polish Collection just in time for Spring. Creston says,"This delightful line is not only fun and very easy to apply, it has the added advantage of no spills, no smells, and it's easy to remove...all this at a super affordable price.

"Our market research confirms that girls love the NailWOW line. It gives tweens and teens trendy results with minimal nail maintenance. The collection offers nail strip designs with an array of exciting fashion options that are perfect for casual wear, parties, the club scene, beach fun, and proms."

Creston added "Each NailWOW Nail Design Kit contains 20 Self-Stick DIY Nail Strips, a Nail File and a Cuticle Stick. The size of each strip varies to ensure a perfect dry and very beautiful manicure.


Michael Jacobs, president of NailWOW, states "We're very pleased to introduce 25 captivating designs that range from a Soft Pink with White Stars, trendy White with Red Hearts, and cool Silver Sparkle to our understated Blue Wave design. The collection gives young girls real nail color with seven day wear, and no drying time. The line, which has been very well received by teens and tweens, is currently carried in toy stores and specialty retailers.


"In addition to an extensive media, marketing and PR campaign, we're also supporting our retail partners with sell-in and sell-through NailWOW Play Days."


NailWOW is Extraordinary in an expanding market where nail polish has become the must-have teen and tween fashion accessory.


Visit NailWOW online: http://www.nailwow.com
and on Facebook: http://www.facebook.com/pages/NailWOW/137944359603219?v=wall


For Press Information Contact:
Diane T. Creston
President/Creative Director
Creston Advertising and Marketing, Inc.
media@crestonadvertising.com


About NailWOW, Inc.: NailWOW, Inc. is a leading provider of self-stick Nail Polish Strips, for Nail Design That Goes on Fine Every Time. NailWOW is a wholly owned subsidiary of Diversified Health & Beauty, Inc. (DHBI). DHBI's mission is to design, import and market innovative consumer products to both U.S. and non U.S. markets.

NailWOW Launches Super Sexy 2011 Spring Nail Collection

04.21.2011 - NY, NY - Diane T. Creston, spokesperson for NailWOW, announces the new Spring Nail Polish Collection. 

Creston says, "There are so many advantages to this flirty and sexy line including ultimate results with minimal nail maintenance and flirty designs that are perfect eye-candy accessories to this season's fashions.”

Creston added “Each NailWOW Nail Design Kit contains 20 Self- Stick Nail Strips, a Nail File and a Cuticle Stick. The size of each strip varies to ensure a perfect dry and very beautiful manicure. NailWOW is Extraordinary in an expanding market where nail polish has become the must-have fashion accessory.”

Michael Jacobs, president of NailWOW, states "We're very pleased to introduce 25 captivating designs that range from vibrant Red with Silver Hearts, sophisticated White ChrisCross, vampy Silver Sparkle to our wild and sexy Zebra design. The collection gives consumers real nail color with seven day wear and no drying time. The line which targets adult females, teens and tweens has been very well received and is currently carried in professional beauty supply stores, toy stores and specialty "retailers.”

NailWOW is Extraordinary in an expanding market where nail polish has become the must-have fashion accessory.

Visit NailWOW online now, and take advantage of reduced shipping:  www.nailwow.com

Join us on Facebook: http://www.facebook.com/pages/NailWOW/137944359603219?v=wall

For Press Information Contact: 


Diane T. Creston 


President


Creston Advertising and Marketing, Inc. 

media@crestonadvertising.com


212-400-8698

About NailWOW, Inc. NailWOW, Inc is a leading provider of self-stick Nail Polish Strips, for Nail Design That Goes on Fine Every Time. NailWOW is a wholly owned subsidiary of Diversified Health & Beauty, Inc. (“DHBI”). DHBI’s mission is to design, import and market innovative consumer products to both U.S. and non U.S. markets.

NailWOW, Inc. Hires Creston Advertising & Marketing for Product Launch

04-13-2011 – New York, NY – NailWOW, Inc. has awarded the marketing, branding, and public relations for its fashion-forward collection of Nail Polish Strips to New York based Creston Advertising & Marketing.

Creston’s President and Creative Director, Diane T. Creston, states, “NailWOW’s tag line captures the pure essence of this leading-edge line…Why Settle for Ordinary When NailWOW is Extraordinary. NailWOW is Extraordinary in an expanding market where nail polish has become the must-have accessory.”

Creston added “The NailWOW collection, created by a talented team of designers, is targeted toward today’s consumers who are seeking beautiful, affordable, and innovative beauty brands. The wide array of NailWOW designs provides consumers with ease of application, durability, shine, and color selection.”

Michael Jacobs, President of NailWOW added “For us, this is an exciting partnership. NailWOW is a dynamic company backed by a solid foundation of resources and capabilities. Packaging our skill-set with Creston’s ability to reach the Fashion Industry could truly bring great results.”

###

For Press Information Contact:
Diane T. Creston
President
Creston Advertising & Marketing, Inc.
media@crestonadvertising.com
212-400-8698

About NailWOW, Inc. NailWOW, Inc is a leading provider of self-stick Nail Polish Strips, for Nail Design That Goes on Fine Every Time. NailWOW is a wholly owned subsidiary of Diversified Health & Beauty, Inc. (“DHBI”). DHBI’s mission is to design, import and market innovative consumer products to both U.S. and non U.S. markets.

About Creston Advertising & Marketing, Inc. Creston Advertising & Marketing is a full-service agency with in-house capabilities that include:  Marketing, Advertising, Branding, New Media, Public Relations, Website Design, SEO, Corporate Identity Campaigns, Research, Logo and Package Design, Sales Promotion, Lifestyle Special Events, Video and Film Production and Distribution, and Media Coaching for SMB, Fortune 500 companies, B2B, IT providers, Luxury, Beauty, Fashion, Licensed Products, Authors, and Children's Products/Entertainment. Creston also provides clients with a solid resource for national mass market and specialty store sales.

Check out allabouttheKIDZ.com (TM)

allabouttheKIDZ.com (TM) is ALL about parenting with tips by noted industry experts and leading educators. 

The soon-to-launch site, will carry a dynamic upscale national toy brand, hand crafted puzzles,  Dr. Allen Plone's kids books/DVDs, wearables and sharables for baby and beyond. The site will also feature whimsical onesies, T's and accessories for babies, kids and the whole family. Customizing is available.

KIDZ will offer decorative home accents, wall art, and an exclusive fashion line of original designer totes for moms, aunts, sisters or grandmothers. It's the Grown-Up KIDZ line of wearable art that's only available from KIDZ.

Right now, you can visit on Facebook. http://on.fb.me/i7iDhI

Contact @: info@allaboutthekidz.com

Worldwide Cloud Services Spending To Reach $44.2 Billion by 2013

Whether or not your company has embraced Cloud Computing, it might be interesting to note that according to recent research by IDC worldwide cloud services spending is expected to grow almost threefold, reaching $44.2 billion by 2013.

According to the market research firm The 451 Group - the IaaS/PaaS market alone is expected to increase from $964 million in 2010 to $3.9 billion in 2013.

Whatever level of the Cloud your company is at, or considering, we suggest a heads-up on this latest research.

Apple's iPad Cuts Into PC Sales

Apple's iPad and other tablets continue to cut into Windows based PC sales. With its touch interface, high resolution 1024 x 768 screen at 132 pixels per inch (ppi), WIFI capabilities, connectivity options and feather weight, the iPad has made a dramatic impact in market sales.

According to research group IDC, U.S. PC sales fell 4.8 percent in the 4th quarter of 2010 to 20 million units, while researchers at Gartner cite a 6.6 percent drop in sales, to 19.1 million units.

In addition to the overall popularity of tablets and integration into the business environment, most models run Apple iOS, developed originally for the iPhone, or Google Android on ARM processors. This represents a threat to Microsoft and Intel's long-standing dominance of the personal computing market.

At last week's Consumer Electronics Show, Microsoft announced plans to develop a version of Windows that will be compatible with ARM's tablet chips. The timing is slated after the release of Windows 8, which is over a year away.

Dangdang..The "Amazon.com" of China...Perhaps.

Dangdang, the recent Chinese IPO E-Commerce has attracted more than a passing glance from Fidelity...let's try a stake in the company for starters.

More details:

http://www.bloggingstocks.com/2011/01/14/follow-fidelity-into-china-dangdang/

Microsoft Evangelist Brilliantly Slams Google’s Decision To Drop H.264 Support

A lot has been written about Google’s decision to no longer support H.264 HTML5 video playback in Chrome, and we haven’t seen the end of opinions about it (here’s MG’s take).

Nintendo Reiterates Under Six 3DS Warning

Nintendo, the company which builds the Wii and the DS gaming platforms and also creates and publishes video games for them, has said that it is maintaining its message that the upcoming 3DS gaming handheld should not be used with the three dimensional effect on when children under the age of six are involved.

According to Andrei Dumitrescu, the editor of news.softpedia.com, the warning was launched by the company earlier in the year but quickly after that the American Optometrist Association jumped in to say that the warning has no actual value and that all healthy children, no matter their age, can safely watch a three-dimensional powered experience.

Satoru Iwata, Chief Executive Officer of Nintendo, has chosen to reiterate the warning to parents in a new interview, saying that the company has chosen to make the announcement mainly because it will keep the company safe if anyone decides to launch a lawsuit because of the effect of the 3DS.

The AOA says that those who have problems linked to the three dimensional element of the 3DS probably have health issues that are also affecting other elements of their life and should see a specialist in order to receive a diagnostic and treatment.

Both the packaging of the Nintendo 3DS and the instruction manuals included in the game package will offer warnings about six-year-old kids and three dimensional gaming.

The Nintendo 3DS actually has a dial which allows players to quickly change the intensity of the 3D effect.

It's not clear whether the warnings and the public statements will actually be able to protect the company from lawsuits if a parent is decided that the long-term use of Nintendo made hardware has affected eyesight.

The 3DS is a revolution in the world of gaming, mainly because it allows those who game on the go to have access to a three dimensional experience without glasses. This is not currently available to those who play at home on the PC, the Xbox 360, the PlayStation 3 or the Wii.

FAO Schwarz Joins Other Brands on eBay

Upscale FAO retailer launched an FAO online store venue on Ebay. Consumers will be able to find some of the same FAO's products such as Radio Flyer Retro Rocket listed on the FAO website for $61.99 and free shipping available for sale on the FAO Schwarz eBay Store for $49.99 plus $6.91 for standard shipping.

According to Auction Bytes, FAO Schwarz set up an eBay store in August of 2010 and received more than 300 feedback ratings in December. So far, the store has a 99.2 percent positive feedback rating. The FAO Schwarz eBay store joins other brands such as Timberland, Brooks Brothers, Calvin Klein, and Aldo, which also sell directly on eBay.

The FAO eBay store, found at stores.ebay.com/fao, is powered by ChannelAdvisor, TrueAction (GSI Commerce), and Frooition, reports Auction Bytes.

In the interest of broadening this segment of its business model, eBay has been encouraging larger retailers and designer brands to sell on its site, offering them special pricing and marketing perks such as exclusive email marketing campaigns.

FAO Schwarz joins brands such as Timberland, Brooks Brothers, Calvin Klein and Aldo in selling directly on the eBay website.

Recession at a Double-Dip, or Not?

Warren Buffett:  "I am a huge bull on this country...We will not have a double-dip recession at all. I see our businesses coming back almost across the board..."