If an asset can be searched on, it can be optimized. Identifying all the promotable, digital assets available to a web site gives companies that are not content-rich the additional resources needed to be competitive in today’s search environment.
Each web site has digital assets including web pages, images and increasingly video, podcasts, blogs and RSS feeds. A digital asset optimization strategy identifies content in all its forms, formats and intentions and applies filters to qualify what is most promotable. Keyword mapping to each promotable asset (both on and offsite) along with a content promotion plan helps organize and keep accountable the digital asset optimization effort. Web sites that do produce substantial varieties and quantities of content types gain even more advantage when leveraging digital assets.
For example, if you take a displayed graphic image of a Coke logo, the keywords could be Coke, soft drink, cola drink, beverage, and Coke logo. For a video, there should be a summary blurb near the icon that tells the viewer and engines what the video is about.
Sunday, December 21, 2008
Is Social Media Marketing Part of the Future?
I was recently asked that question, and my answer was...it's here and now. Will social media will be a passing fad? I don't think so, but I do believe that it will evolve, perhaps in ways we have not even imagined. There were the early adopters and the ones who didn't, or don't understand how social media marketing works.
The most perfect example of social media marketing was during this past election.
The most perfect example of social media marketing was during this past election.
What Part of BCC Don't You Understand?
It never ceases to amaze me how many well educated people send out tons of e-mails to everyone on their e-mail address list without using a BCC. Whether it's a joke, business tip, or "fill in the blanks" -- I really don't need my address shared with the people on your list.
A great many people are protective of their email addresses, and they don't care to receive e-mail from random people on the net, or your dear friends for that matter. You've also sent their email address to everyone else on the mailing.
Would you give out someone's unlisted phone number? Probably not...at least I hope not. Why is e-mail any different? It's just common courtesy. Well, perhaps, not so common. I recall gently mentioning this to a friend because of her jokes sent to my business address without a BCC. Her response was, "My friends would never do anything." That may be true, but I still don't need it.
When it didn't stop, I simply blocked her from that address. She has another address of mine, and she still includes everyone on the list. Look at it from another perspective, would you send your entire holiday card list out with each card you sent?
For business, how about giving away your contact list? Hmmm...sounds like a smart move. Right? That's what you're doing by including everyone in the To or CC fields. And, some recipients on your mailing might consider everyone on your list fair game for similar mailings.
Viruses and spam-bots are now designed to go through mail files and address books looking for potential addresses. Sending a single message individually addressed to a large list of people increases the chances that they all will be spammed or sent a virus should any one of them get infected. Out of respect for your recipients, please consider not listing them each individually in your mailings?
As far as Google, not using BCC when sending email to a large group who don't know each other appears to be against Google's Gmail's program policies. It's one of the prohibited actions, selling, exchanging or distributing to a third party the email addresses of any person without such person's knowing and continued consent to such disclosure.
Case closed.
A great many people are protective of their email addresses, and they don't care to receive e-mail from random people on the net, or your dear friends for that matter. You've also sent their email address to everyone else on the mailing.
Would you give out someone's unlisted phone number? Probably not...at least I hope not. Why is e-mail any different? It's just common courtesy. Well, perhaps, not so common. I recall gently mentioning this to a friend because of her jokes sent to my business address without a BCC. Her response was, "My friends would never do anything." That may be true, but I still don't need it.
When it didn't stop, I simply blocked her from that address. She has another address of mine, and she still includes everyone on the list. Look at it from another perspective, would you send your entire holiday card list out with each card you sent?
For business, how about giving away your contact list? Hmmm...sounds like a smart move. Right? That's what you're doing by including everyone in the To or CC fields. And, some recipients on your mailing might consider everyone on your list fair game for similar mailings.
Viruses and spam-bots are now designed to go through mail files and address books looking for potential addresses. Sending a single message individually addressed to a large list of people increases the chances that they all will be spammed or sent a virus should any one of them get infected. Out of respect for your recipients, please consider not listing them each individually in your mailings?
As far as Google, not using BCC when sending email to a large group who don't know each other appears to be against Google's Gmail's program policies. It's one of the prohibited actions, selling, exchanging or distributing to a third party the email addresses of any person without such person's knowing and continued consent to such disclosure.
Case closed.
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