Analysis: Deregulation set to lift China gold demand

(Reuters) China, the world's largest consumer of base metals and the second biggest user of oil, is on gold bugs' radar screens, with hints that Beijing may want to boost its gold holdings rippling through international markets, sending bullion higher. Plans to free up China's gold market are likely to boost imports of the precious metal to satisfy investor demand, putting the Middle Kingdom on course to eclipse India as the top global consumer in a few years.

So far China's central bank has shied away from the international market and has instead been building reserves from its domestic mining industry, the largest in the world. But that may change after the People's Bank of China said in August it would let its banks export and import more gold in a program to drive the development of the country's market in the precious metal.

By opening up the market, the PBOC may be able to draw tonnes of gold into China, which it could then pick up on the domestic market, without disrupting market equilibrium too much.

"The way they will accumulate a massive amount of gold is by opening up imports and making sure there is heck a lot of gold swishing around in the domestic market," said Mark Pervan, a senior commodities analyst at ANZ.

"It's just too big a player in the market. Investors are looking for any signs of China buying gold on the world market. If Beijing said it was buying 100 tonnes, prices would leap, not because of this 100 tonnes, but because of the 300 tonnes the market would expect to follow."

ALTERNATIVE INVESTMENT CHANNELS
Appetite for the precious metal has grown rapidly in China as investors worried about inflationary pressure turn to alternative investment channels.
Demand was expected to rise to around 600 tonnes in 2011, according to a Reuters survey of five analysts, and may go even higher.

"The jewelry sector is growing, as is demand for investment gold. A clampdown on property investment and speculation in other markets has resulted in more money going into gold and jewelry," said William Adams, analyst at FastMarkets.com.

"Jewelry demand in China has probably managed to rise and may even be growing at a faster pace than the average over the decade of about 7 percent."

China's gold consumption this year is forecast between 450 and 600 tonnes, with a consensus of 500 tonnes, analysts surveyed by Reuters said. The WGC estimates demand at 510 tonnes.

Several researchers have urged Beijing to increase its gold reserves to diversify more of its $2.6 trillion in foreign currency reserves, and a more open market would allow the central government to build stocks of gold more quickly, without sending tremors through the international market.
Although no detailed follow-up rules have been announced, analysts expect Beijing to open up the gold market as a prelude to deregulation of bond and foreign exchange markets.

China's total demand has risen by around 20 percent in three of the past four years, while demand for gold as an investment jumped 60 percent in 2009, data from the WGC show.

On an annualized basis, China's retail investment demand would rise another 44 percent in 2010 to more than 150 tonnes for this year, while jewelry consumption will rise only 2.5 percent to 360 tonnes, based on Reuters calculations using WGC data.

October 2010 At Retail

October's mixed retail bag showed Target at the low end with a 1.7% same-store sales increase and projections for another low single-digit comp in November. On the bright side, Macy's, the nation's leading department store chain, reported a surprisingly strong 2.5% comp gain, while rivals such as Dillard's, JCPenney and Kohl's posted declines of 1%, 1.9% and 2.5% respectively.

Discounters Ross Stores and TJX Companies reported results that exceeded their expectations. Ross gained 4% and TJX results, although flat, were at the high end of the company's guidance that was tempered by a double-digit gain the prior year. Costco advanced 3% at its U.S. clubs.

Upscale retailer Saks reported an 8.1% increase, although that figure is against several years of easy comparisons, while Nordstrom posted a 3.4% increase with such categories as shoes, jewelry and women's dresses,

While an estimated 32% of shoppers plan to make a consumer electronics purchase this season, reports the Consumer Electronics Association, they're also expected to be exceedingly price-wary. The average American will shell out $232 on electronics gifts this year, according to CEA's 17th Annual CE Holiday Purchase Patterns Study--a gain of 5% from last year, and the highest dollar amount in the history of the study.

Amazon to Acquire Diapers.com for $540 Million, Fortune Reports

On Monday, Nov. 8, Amazon.com Inc. is likely to announce the purchase of Quidsi Inc., the parent company of Diapers.com, for $540 million in cash, Fortune reported, without citing anyone.