Upscale FAO retailer launched an FAO online store venue on Ebay. Consumers will be able to find some of the same FAO's products such as Radio Flyer Retro Rocket listed on the FAO website for $61.99 and free shipping available for sale on the FAO Schwarz eBay Store for $49.99 plus $6.91 for standard shipping.
According to Auction Bytes, FAO Schwarz set up an eBay store in August of 2010 and received more than 300 feedback ratings in December. So far, the store has a 99.2 percent positive feedback rating. The FAO Schwarz eBay store joins other brands such as Timberland, Brooks Brothers, Calvin Klein, and Aldo, which also sell directly on eBay.
The FAO eBay store, found at stores.ebay.com/fao, is powered by ChannelAdvisor, TrueAction (GSI Commerce), and Frooition, reports Auction Bytes.
In the interest of broadening this segment of its business model, eBay has been encouraging larger retailers and designer brands to sell on its site, offering them special pricing and marketing perks such as exclusive email marketing campaigns.
FAO Schwarz joins brands such as Timberland, Brooks Brothers, Calvin Klein and Aldo in selling directly on the eBay website.
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