Recruiter Media Inc. / RecruiterNetworks.com Selects New York's Creston Advertising & Marketing As Agency of Record

05-18-2011 – New York, New York – Recruiter Networks, is very pleased to announce that New York based Creston Advertising and Marketing is awarded marketing, branding, and public relations for its unique web-based organization.

Creston's President and Creative Director, Diane T. Creston, states, “We are extremely pleased that Creston has been selected by Recruiter Networks. The devastating consequences of our current state of unemployment is of concern to me on a personal basis.

"The tremendous resource that Recruiter Networks offers is exactly what job seekers need in order to locate a wide array of local and national positions. The organization has a well-earned reputation for success because of its amazing track record and growth."

Richard B. Alman, a Principal at Recruiter Media, and owner of RecruiterNetworks.com, the only national, city-specific, job board states, “For us, this is the next step in our continued growth that has been nothing short of amazing.

"There's no question that we offer the smart solution for local jobs. Our site was designed specifically to solve the frustrating situation that companies and recruiters are presented with when utilizing the old-fashion, universal job boards that are a single URL and cover the world.

"We're committed to making it easier for all concerned and to putting America, and Canada back to work. Creston is the perfect partner for this initiative because of their dedicated spirit, professional resources, connections, and their personal commitment to the community."

Visit online at: RecruiterNetworks.com
The only national, city-specific, job board on the planet! The Smart solution for local jobs.

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For Press Information Contact:
Diane T. Creston
President/Creative Director
Creston Advertising & Marketing 
media@crestonadvertising.com

About Recruiter Media Inc. and RecruiterNetworks.com: These entities own and manage the largest portfolio of career websites in the world. As a leading web-based job board, RecruiterNetworks.com has established a national footprint covering U.S. and Canadian cities. The site is the only national, city-specific job board that delivers a true win/win for job seekers and employers searching for qualified, serious candidates. Employers are finding them with very little effort through RecruiterNetworks.com.

The firm's reputation is based on a long-standing tradition of excellence, a firm commitment to community service, and a history of tremendous growth.

About Creston Advertising & Marketing: Creston Advertising & Marketing is a full-service agency with in-house capabilities that include:  Marketing, Branding, Advertising, New Media, Public Relations, Corporate ID, Website Design, SEO, Research, Logo and Package Design, Sales Promotion, and Special Events, Video and Film Production/Distribution, and Media Coaching for SMB, Fortune 500 firms, B2B, IT providers, Luxury, Beauty, Fashion, Licensed Products, Authors, and Children's Products. Creston offers a solid resource for national mass market and specialty store sales on an as needed basis. The agency also has a very long history of community service work.

One Third of Consumers Turn to Facebook, Twitter to Engage Brands Online

A new study released today by ExactTarget finds nearly 40 percent of consumers turning to Facebook and Twitter to supplement the news, information or deals they receive via email marketing.

Featured in ExactTarget’s Social Profile report, the survey of more than 1,500 consumers identified 12 distinct personas for how consumers interact with brands online by studying the levels of social media creation and consumption across all ages and income levels.

“Consumers don’t silo their engagement with brands to a single channel, instead they tend to ‘layer’ marketing channels on top of one another to meet their different objectives,” said Morgan Stewart, principal, ExactTarget’s research and education group. “The things that motivate consumers to go online initially dictate where and how they choose to engage with brands – whether that be email, Facebook or Twitter.”

Key findings of the research include:

# More than 90 percent of consumers that are a fan of, or “like,” at least one brand on Facebook also receive at least one permission-based marketing email per day.

# More than 75 percent of consumers that follow at least one brand on Twitter subscribe to at least one brand’s email marketing.

# Nearly half of consumers who engage with brands via Twitter do so silently, regularly reading tweets even though they do not have their own Twitter account.

# 45 percent of mothers with children living in the home identify themselves as ‘Deal Seekers’ and on average are a fan of 10 brands on Facebook, follow 10 companies on Twitter and receive 14 permission-based marketing emails daily.

# 33 percent of consumers identify themselves as Info Seekers, influenced most heavily by product reviews and other forms of user-generated content.

# While 28 percent of consumers under the age of 25 identify themselves as “social butterflies” and fan the most brands on Facebook, they are more likely to buy from companies that send them permission-based email.

“Simply understanding demographics of a customer group is no longer enough,” said Tim Kopp, ExactTarget’s chief marketing officer. “By bridging the gap between demographics and consumer motivations, the Social Profile research identifies unique personas that give marketers an entirely new level of understanding of consumer behavior.”

ExactTarget’s Social Profile study is the third research brief in ExactTarget’s six-part Subscribers, Fans & Followers research series set for release through September. The series provides marketers exclusive insight into how U.S. consumers’ interact with brands online based on a series of focus groups, interviews and surveys conducted in March and April. For more information about the study, to access an interactive application of the Subscribers, Fans & Followers data or to subscribe to receive future research briefs delivered via email, visit www.ExactTarget.com/sff.

GST Ventures, Inc To New York Based Creston Advertising

New York, NY (PressExposure) June 27, 2009 -- GST Ventures, Inc. has awarded its marketing, branding and promotion of two, core lifestyle brands to Creston Advertising & Marketing. Creston is in the process of developing websites for both brands, which will also involve a high profile European intro into the American market.

Full story: http://PressExposure.com/?id=73196