Major Mistakes with Social Media

Many small companies make major mistakes with social media. To cite just one example with Twitter...you open an account and send info on your products and/or services. This is a positive step, but frequently the negative aspect comes into play when consumers ask questions and there's no response, or the response is not timely.

Let's jump over to Facebook. You post something and people Like It and sometimes, they make a comment. The polite and smart thing to do is thank them and make a comment in return. It can be something as simple as, "You've mentioned some interesting points James."

This is how you engage your audience...not by ignoring them. People want to be recognized.

These two tips are part of a series that I plan to develop, so stay tuned.