Sunday, September 20, 2009

No Social Media Fairy Dust

It never ceases to amaze me when friends, friends of friends and relatives ask for help with Facebook, Twitter, and Linkedin social media, among others, and then react with amazement when they find out the details. When I spell out the specifics, they are shocked at the regular level of commitment that's needed on their part to make it happen. The typical comment is, "That's a lot of work. Where will I find the time?"

Because I'm a nice "guy" what I don't say is, perhaps you could watch one less TV program. Thus far, I've given these 30 to 45 minutes consultations at no charge in an attempt to help. I won't tell you what my hourly rate is, but it's far from inexpensive.

I could be spending this time on my own corporate social media programs. By the way, none of these people are any further along with social media because they won't make the commitment. And, I'm doing this because?