The Cisco Visual Networking Index (VNI) Forecast, 2009-2014, projects that global Internet traffic will increase more than fourfold to 767 exabytes -- or more than 3/4 of a Zettabyte, by 2014.
This amount is 100 exabytes higher than the projected level in 2013 -- or an increase the equivalent of 10 times all the traffic traversing Internet Protocol networks in 2008.
The growth in traffic will continue to be dominated by video, exceeding 91 percent of global consumer IP traffic by 2014. Improvements in network bandwidth capacity and Internet speeds, along with the increasing popularity of HDTV and 3DTV are key factors expecting to quadruple IP traffic from 2009 to 2014.
The Cisco VNI Forecast, which focuses on two primary user groups -- consumers and businesses -- was developed as an annual study to estimate global IP traffic growth and trends. Projections are based on Cisco analysis and modeling of traffic, usage, and device data from independent analyst sources. Cisco validates its forecast, inputs, and methodology with data provided by service providers worldwide.
Total Global IP Traffic in "Bytes"
Global IP traffic is expected to increase more than fourfold (4.3 times) from 2009 to 2014, reaching 63.9 exabytes per month in 2014, up from approximately 56 exabytes per month in 2013. This is equivalent to 766.8 exabytes per year -- almost three-quarters of a zettabyte, by 2014.
The nearly 64 exabytes of global IP traffic per month projected for 2014 is equivalent to 16 billion DVDs; 21 trillion MP3's; or 399 quadrillion text messages.
These projections, released by industry leader and industry giant, Cisco, http://www.ciscovnipulse.com/ provides information that can be used to develop a plan for the present, a five year plan, and the future. Not suggesting that any marketing plan should exclude traditional media. The analysis of the information provided by Cisco, along with additional research in your specific market will involve more time, more effort, and more strategy based on the ever-changing marketplace.
Is your company prepared to take bigger "Bytes" of the market...is your company still considering things...is your company ready to pull the trigger, or is this on the back burner?
And if so, that an internal decision, but I ask you to examine why? If you, and your company, ignore this research, it won't go away. What's your competition doing? Or, do you really know?
