The New Look of Retail

As more and more people shop online, the retail environment is changing to attract more brick and mortar customers.

As we reported last week, a number of companies exhibited at the National Retail Federation's (NRF) convention in New York City. It was evident at the convention that retailers are making positive changes.

Ignoring technology can be a very expensive mistake, and retailers are addressing this by introducing interactive technology into the store environment combined with a more personal shopping experience.

Expect to see the introduction of digital checkout, health/wellness centers and cozy environments...think Starbucks.

There's also a clear sign that Big Box is on its way out.