That's right Bing, not Bling, although Microsoft is looking for glittery results with the launch of its new Bing Decision Engine in early June. According to their press material, this engine and consumer brand will provide customers with a first step in moving beyond search with intuitive tools to help customers make better decisions quickly.
It's also designed to easily navigate through the information overload that has come to characterize many of today’s search experiences. Results from a custom comScore Inc. study across core search engines show that as many as 30 percent of searches are abandoned without a satisfactory result. The data also showed that approximately two-thirds of the remaining searches required a refinement, or an additional search query on the search results page.
Sounds like smart marketing that will CLICK...not necessarily with Google, but with consumers.
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